June 9, 2021 – Mad Over Marketing | Advertising, Brands, Media and PR

Ikea And Pizza Hut Team Up To Create A Life-Size Version Of The Tiny Tables In Pizza Boxes

June 9, 2021June 9, 2021 Chloe Chou

You know those tiny three-legged ‘tables’ in pizza boxes that save your pizza from getting squashed? Ikea and Pizza Hut have joined forces to create a life-size version of it, and it’s big enough to hold a pizza! The Säva (the name is a clever play on the word pizza saver) is a three-legged table […]

CoinDCX Is Attracting New GenZ and Millennial Users With Humour

June 9, 2021June 9, 2021 Chloe Chou

Cryptocurrency is all the rage these days. CoinDCX’s #BitcoinLiyaKya campaign uses humour to bring new users onboard while positioning Bitcoin as a must-have investment for Indian investors in today’s day and age. With this campaign, the crypto exchange platform not only aims to appeal to the Gen Z and Millennial generations who have shown a keen […]