In A Clever Move McDonald’s Created A Live Hourglass In Saudi Arabia For Ramadan

Throughout the holy month of Ramadan, Muslims fast between dawn and sunset, breaking their fast at sunset in what is called the Iftar meal. Brands are not allowed to advertise food during this time in Saudi Arabia, but McDonald’s found a very clever workaround to promote the brand throughout this month. Their agency, Leo Burnett, […]

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