Axis Bank’s New Campaign Takes a Musical Route to Showcase Kochi’s Smart City Vibe
Axis Bank recently collaborated with Kochi’s popular local band Masala Coffee to pull together an upbeat campaign ‘I Live The Metro Life’ that showcases how life in Kochi has evolved, thanks to the Kochi1 card and Kochi Metro. The music video uses very relatable protagonists – a photographer, a designer, a dancer, aspiring footballer and […]
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