Zara’s New Tight-Fitting Logo Doesn’t Even Have ‘Zara Sa Logic’
In a bizarre change from contemporary trends, Zara has forgone its spaced-out-logo for one which has overlapping characters, and is the opposite of what most brands have been striving towards. Fashion logos are beginning to look the same, and the reason is largely because the are designed for readability and are created to be legible whether […]
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