Bajaj Allianz Life ropes in ‘The Dancing Uncle’ for an important announcement and it’s a whole lot of awesome!

If you haven’t been living under a rock, chances are that last week you were intrigued and at the same time super entertained by a video where an uncle is dancing his heart out. He is now popularly and lovingly known as ‘The Dancing Uncle’. Yes, we are talking about the same uncle who wow-ed the internet with his heartfelt moves and became an internet sensation overnight. If you haven’t, here’s what we are talking about.

Bajaj Allianz Life has now gone ahead and roped in ‘The Dancing Uncle’ for a very important announcement. It is being hailed as a marketing masterstroke by the brand, which has successfully managed to leverage his popularity to deliver a very exciting piece of news. Bajaj Allianz Life has declared a special bonus for traditional participating policy holders. The video has now crossed 4.5 million views across social media channels. Check it out :

We all have #LifeGoals, and with Bajaj Allianz Life, customers can plan their lifetime experience without any worries. If you can think of it, then it’s as good as done. In this domain campaigns have become far too predictable with the usual approach of trying to hit the emotional chord, but Bajaj Allianz Life has successfully been able to latch on to viral trends and deliver their message in a tone that their audience understands and relates to.

We loved the fact that they got ‘The Dancing Uncle’ to deliver their message, what about you?