The FIFA World Cup is perhaps the biggest sporting spectacle on the planet, and all the excitement and the passion is just a few days away. But how do you create excitement for a tournament in a country which is dominated by cricket, and one where the national team isn’t playing? Yes, club football attracts a lot of Indian viewers, but how do you engage the audience when it comes to International football?
adidas had the perfect solution.
With the World Cup just a few days away, the brand decided to wake up an Indian neighbourhood and got them excited about the event in a very unique and ‘hatke‘ way. A huge hoarding was erected with the following message :
Passers-by were also greeted with a rope next to the hoarding. They tried pulling the rope alone, nothing happened.
They tried it with a friend, and yet nothing happened. But when they teamed up and pulled the rope together, it was really special.
Check it out!
With this activation, adidas not only got the neighbourhood excited about the tournament, but also got friends and families to kick a ball around and play and scream again!
We absolutely loved the campaign, and can’t wait for the FIFA World Cup to begin. What about you?