Nokiamobile Makes Unboxing The Nokia 7 Plus A Whole Lotta Fun With The Kolkata Knight Riders!

Purchasing a smartphone is a high involvement activity. Without fail, we go through the process of seeing unboxing videos, read the reviews and screen the ratings before we make that all important purchase. These unboxings are often very drab, and  largely resonate only with the technologically savvy. It’s intriguing as to how such an important part of the purchasing process is usually high on tech jargons and a boring 5 minute video.

Enter Nokiamobile.

Nokiamobile teamed up with our favourite Knight Riders to unbox the new Nokia 7 Plus, and it was a masterstroke.

In today’s day and age, content is king and Nokia 7 Plus unboxings is a cool way of using contextual marketing to communicate product features in a very engaging way. The age of long format video is long over, and only 15-30 second long videos do the magic nowadays. In three unique videos, Nokiamobile captures the joy of unboxing the new mobile in the most quirky way possible. With the IPL season at its business end, the brand got Kuldeep Yadav, Robin Uthappa and Mitchell Johnson together as they play around with their latest gadget. In true IPL style, we have Javed Jaffrey commentating at his wittiest best as the players play a different kind of game – The Unboxing Game. Check it out!

1. The one with the opening ceremony of the new unboxing game.

 

2. The one where victory is as clear as the phone’s Full HD Display.

 

3. The one with the multitaskers.

 

In a ‘hatke‘ approach, Nokiamobile was able to communicate their best features and specifications without going the usual route of mobile phone advertisements. The concept keeps the viewer hooked, and at the same time they are able to see the cricketers bring to life all the features that the Nokia 7 Plus boasts of.

Kudos!