In an innovative viral marketing experiment, this outdoor Ad by Bajaj Allianz Life Insurance is turning a lot of heads!

Squad Goals, Couple Goals, Life Goals. If you haven’t been living in a cave you must be aware of the ‘goals’ jargon. We all have Life Goals, and they vary from person to person.

It could be about getting your dream car…

…or going on that Eurotrip you have been planning since childhood.

It could be buying your dream home…

…or it could be to buy that yacht after retirement.

These experiences are what make our lives worth living!

To achieve these #LifeGoals, we need to be smart with our financial planning, and this is exactly the insight that Bajaj Allianz Life Insurance has caught on to. Bajaj Allianz Life Goal Assure is an investment plan which allows customers to plan their lifetime experiences without any worries. If you can think it, then it’s as good as done.



No matter what your #LifeGoal is, with Bajaj Allianz Life Goal Assure, #SamjhoHoGaya.

What really caught our eye however, was their outdoor campaign. Would you believe it if we said that it had a huge hole right in the middle depicting a thought bubble?

Check it out –

Picture this : You are stuck in a traffic jam and your eyes fall upon a new housing project under construction. 9 times out of 10, it triggers the thought of owning a home in your mind, and right there you see this billboard – “35 pe apna ghar? #SamjhoHoGaya”

Life Goals. Done.

Bajaj Allianz Life Insurance put up billboards near buildings which were under construction with a thought bubble. Through the thought bubble you could see the under construction home, and that is exactly the goal that the brand is looking to fulfil for you.

We love that this was a truly ‘hatke’ idea for an outdoor campaign. Where else would you see a big hole right in the middle of the billboard! It was bold, and yet highly effective. This viral experiment by the brand has been turning a lot of heads and has been receiving a lot of praise in the advertising circles as well.

Similar campaigns in the industry have become far too cliched and predictable. It was refreshing to see Bajaj Allianz Life Insurance break the clutter by executing a campaign which is not only cost effective but also delivers the message crisply.