Yet Another Day In 2017, and Yet Another Condom Ad Talking About Nothing But Pleasure – Ft. Bipasha Basu & Karan Singh Grover

Yes, we are in 2017 and condom ads are still using the regressive formula of defining condoms as means of pleasure, instead of it’s key utility.

Q. What is the key utility of a condom?

A. Safe and healthy intercourse and prevention of reproduction

Q. What do condom ads talk about?

A. The highest level of pleasure that you will experience.

It’s just bizarre that we still continue to talk about one single thing while advertising this product.

“it’s the journey that counts, not the destination”

Umm okay…

“Tease her, feel her, ignite her”

We are still talking about wearing a condom right?

Oh and the Hindi version of the ad says “Kara use like zyaada, tab tumhe mileage much zyaada”

Yes, we are damn progressive that way, aren’t we.

Aargh, just go watch it yourself.

Oh and if you want to see the Hindi version, here it is.

Next time, please take a cue from Durex. Reference below :