11 Minutes Of Experience In Exchange For A Cigarette – Anti-Smoking Campaign With A Twist

Anti-smoking campaigns, more often than not, are about showing ill-effects of smoking, or invoking guilt in some shape or form. The more creative campaigns end up taking the minimal design route to grab attention. Here’s one campaign we just dug up that is truly very different.

Aetna decided to not scold or be morose in it’s approach. Their pitch was simple – every cigarette costs you 11 minutes of your life. So, give up a cigarette, and Aetna will give you a memorable 11 minutes. Very unique, have a look!